To be human is to wake up, every morning, and to don the costume that completes your identity, for better or worse, by choice or by coercion. The task this book undertakes requires a particular kind of author, one who can recognise and sort through the contradictions on a theoretical level, but also someone who does not abstract the topic from their position as a subject—a critical book of fashion must be written by someone who lives it, someone who is passionate enough to write in good faith, because fashion isn’t just Gucci and Sweatshops—which themselves are rightly condemned for all kinds of reasons—because fashion itself is merely the tip of what may be one of the biggest, deepest ice bergs of all—Fashion is a philosophical black hole, one which drags everything into its infinite stomach, from semiotics to psychoanalysis, to art, design and craftsmanship, to economics and production chains, to speculation and historicising, to algebra, journalism and so on.