This "Inventory of Attitude" is McLuhan's successor as an analysis of pop that doubles as both an interrogation and manual for comprehending pop's machinery as much as its capricious glamour. Compelling, extremely clever and thought provoking throughout.' - Michael Bracewell. Like no other book written with popular music at its central axis, 'A Licence to Rock and Pop' reflects the classic publication by communication theorist Marshall Mcluhan's The Medium is the Message as its model by exploring what it will take to be the perfect Pop Icon.